- Notifying your network every time you make a change to your profile
People are notified every time you update your LinkedIn profile. If you change anything about your profile, it is broadcasting to your network. While it is acceptable to occasionally update your profile and promote it to keep top of mind, it will get tiresome. Make sure your profile is set so it doesn’t notify your network.
- Sending out a group message with everyone’s name and emails included
Besides not personalising your communication, you are exposing other people’s information without consent. Uncheck the ‘Allow recipients to see each other’s email’ box and they will be hidden.
- Creating content without helpful information
As with any piece of content, it needs to be helpful, relevant and shareable. LinkedIn posts are there to showcase and share your expertise. Create strong compelling posts to educate your network but stay away from being overly promotional.
- Having an unfinished LinkedIn profile
LinkedIn offers a large array of content sections that provide the opportunity to present your accomplishments, interests and current links to your sites. If it is unfinished it can send a negative message about your credibility. Be sure to finish at least the main sections to present a well-rounded view of yourself.
- Using inaccurate information
Never lie or fabricate your career information in your experience section. If someone is interested in you and starts researching, the truth will come out. Best to tell the truth – especially on social sites where you can be all too easily caught out.
- Posting an inappropriate picture – or worse, no picture!
Your profile picture is the first thing people see when they view your profile. In this day and age, you only have a few seconds to make a good first impression. LinkedIn is a professional site – an inappropriate picture is a definite perception and connection killer! Make sure your picture portrays the image you want to be aligned with.
- Infrequent and over posting
Both aren’t good. The more regular and consistent you are on LinkedIn, the more people will expect to see your activity and the more you can contribute to theirs. Too much time in between activity updates interrupts relationship building. The other end of the spectrum is over posting daily. It’s simple – people will get bored or even irritated with too regular updates.
- Link to your sites on your profile
LinkedIn is a great landing hub where all your important links and information should be organised. People will click if it’s right there in front of them. They won’t search all round the web for it though.
- Using LinkedIn like Facebook, Twitter or Instagram
LinkedIn is not like other social media sites. It’s for professional business content and networking. Images are still great for enhancing text – just make sure they relevant.
- Personalise your connection requests
Take the time to research your potential connections and personalise your connection request. Include something specific about their new job or recent blog post to show you took interest in their profile. There is nothing worse than an inbox full of the same:“I’d like to add you to my professional network on LinkedIn.
Additionally, multiple connection request rejections can result in a temporary account suspension, so it is best to be selective and personalize your invitations to avoid people clicking “reject / report as spam”.